Growing brands recognize that the customer is king. Across all industries, memorable and exceptional customer experiences are replacing price, purchase history and other variables as drivers of customer acquisition and loyalty. Creating and maintaining a first-rate customer experience isn’t easy. But many brands are discovering that improved communication — and something I call “inside-outside enterprise …
Inside-Outside Enterprise Messaging: The Key to a Better Customer Experience Read More »
I am giving a keynote speech on this topic at the upcoming MEF Global Consumer Trust Summit in San Francisco, and, as such, thought I would share some of my thinking regarding consumer trust and online privacy. Unless you live in a cave and have never touched a computer or smartphone, your most intimate secrets and …
Consumer trust and engagement is an imperative for a healthy mobile ecosystem. Anurag Lal, CEO of MEF Member Infinite Convergence, explains how self-regulation and technology innovation can protect the mobile industry’s value proposition. In the newly released Jason Bourne movie, a hot technology company called Deep Dream, a fictionalized Facebook, announces amazing mobile social media …
I speak at many mobile tech and wireless industry conferences, and I’m often asked about important mobile technology trends to watch out for.
The Mobile World Congress is rapidly approaching and this year, one of the big stories is secure messaging — specifically, how the latest mobile trends will impact the sharing of data and information across the enterprise. Trends to Watch at MWC 2017 Secure messaging is taking center stage in conversations about mobile technology. Most enterprises …