Uber execs are under fire for using an encrypted chat app that allows users to automatically “disappear” messages. Although the company was smart to use encrypted messaging, it also made some mistakes – and Uber’s example provides important lessons for other enterprises interested in a more secure way to share information and data.

Growing brands recognize that the customer is king. Across all industries, memorable and exceptional customer experiences are replacing price, purchase history and other variables as drivers of customer acquisition and…